Current Developments of the Business and Economic Environments

Free Essays on Analysing Ads

– for example, â€Å"new†, â€Å"your favourite†, â€Å"rich & flavourful†, â€Å"fresh every time†, â€Å"perfect cup†. The body copy also retains the audience’s excitement that was aroused in the headline and kicker. The body copy is writte... Free Essays on Analysing Ads Free Essays on Analysing Ads The big idea of this intimate advertisement is to invite people to try & enjoy Starbucks’ new product offering - one that allows consumers to get the Starbucks experience at home. The art is a key factor. The coffee colours of the ad are also Starbucks’ colours. The inviting cup of coffee is the foreground and coffee beans the background of the picture. The angle of the cup allows the viewer to see the extremely luscious looking coffee in the cup, and we associate the coffee with the beans. The patchwork effect of the ad and the typewritten font all support the novelty and freshness of the idea. The benefit & news headline is in the leading position in the ad. It contains the key word of â€Å"Fresh†, meaning something new is being offered, hints at what the product is, evokes excitement and sets the tone and mood of the ad. â€Å"Starbucks† in the headline utilises the brand’s selling power to the maximum and attracts the readers’ attention. Also, I surmise from the use of Starbucks in such a prominent way that this advertisement’s target market and audience is any Starbucks patron. The subhead â€Å"Our coffee – your house† below the coffee cup and above the Starbucks logo in the ad makes the ad more personal and is again working on Starbucks’ brand identity and appealing to their loyalists. The boxed 3 word kicker above the body copy – â€Å"Fresh Brewed Coffee† creates comprehension of what is being offered and builds on the attention grabbing words of the headline. It also leads the viewer into the body copy. The entire body copy is written in plain, simple, easy-to-read words. It is full of key (attractive) words – for example, â€Å"new†, â€Å"your favourite†, â€Å"rich & flavourful†, â€Å"fresh every time†, â€Å"perfect cup†. The body copy also retains the audience’s excitement that was aroused in the headline and kicker. The body copy is writte...

A critical review for article Example | Topics and Well Written Essays - 1000 words

A critical review for - Article Example The reason for choosing these three countries was the fact that each depicted a comprehensively contrasting outlook with regard to the role of adult members and their subsequent role performance. The studies are based on the assessment of the workforce division and government policies in line with this division. Countries from the region of Scandinavia have shown equal and positive distribution of work load between the adult members. To encourage the men’s participation and in comparison to maternity leave, a daddy leave was introduced that would allow the parents looking into the domestic aspect and possibly the children’s upbringing and other associated factors. Other countries have shown traces of encouraging similar trend and pattern between the members of family. For example Czech Republic came up with similar move and idea of making maximum use of the women’s abilities in a more effective manner. Other variables taken into account are the level of education, the number of children, the age group and other parameters and dynamics that have direct or indirect influence on the house activities and working patterns. Other questions put forth included the questions asking if the male family member should participate more actively in the household activities and to little surprise, the women supported the idea of involving the men in household chores undertaking. The aim was to assess the findings in terms of the variations that may have taken place between the span of eight years in which these findings and surveys were carried out. The question of happy married life and the potential causes of divorce and separation were studied in the light of factors that have an impact on the overall domestic environment and working behavior. The studied conducted revealed that the families with conventional mindset and roles assignment depicted low rates of instability. However the increased number